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Make an outline of the most sought-after services you provide and the areas you provide services to. This will give you more ideas about the keywords you should focus on.<br><br>Then, take a look at your competitors to determine what keywords they are using. To get a more thorough understanding of their local SEO efforts, check their Google Business profiles.<br><br>Then, last but not least, consider your business' name and address. This is known as NAP. It should be consistent across all of your business listings, including your site. This will help ensure that Google sees your business as an official entity when it determines local rankings for local searches that are relevant to your industry.<br><br>Besides the name and address of your business, you should also ensure that your social media profiles and other websites reflect your actual address and contact information. 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